challenge
HP has one brand, yet thousands of products and services with no cohesive, consistent user experience across all of them. How do you create trust, make connections, and achieve continuity while making it simple? What does it take to make the 'hp experience' across all products, devices, and services? |
|
process
After an initial assesment of HP's broad universe of products and services, we worked closely with representatives from various product teams and used rapid prototyping to test our user experience concepts with real users. A small team could quickly make changes and adapt as we learned from our testing sessions.
|
|
solution
We developed a set of user experience guidelines that could be applied to all HP products, devices, and services. This is contained within an internal web site where product teams can post case studies, as well as propose changes to the design system as HP's brand and user needs evolve over time. |